Israel Optical


Privacy Policy

Updated: August 2012

Please read our Privacy Policy carefully as this sets out how and why we collect personal information. By providing us with personal information you consent to the processing and transferring of personal information as set out in this Privacy Policy.

Types of Information We Collect

Personal information

When you buy a product on this Website, we will ask you to input and will collect Personal Information from you such as your:

  • Name
  • Email address
  • Billing address
  • Delivery address
  • Telephone number(s)
  • Details of any prescription supplied to you by your eyecare professional or medical practitioner
  • Information you provide by filling in forms on the Website
  • Product selections
  • Details of your visit to the Website and any transactions you carry out on the Website

These are known as personal identifiers. We may in the usage of this Website require some or all of these personal identifiers to be deposited. Where such information is given, we are committed to protecting the privacy of the information received.

No information about you will be collected without your consent and you will be advised where personal information is called upon to be collected i.e. when you register for a particular service or order a product from us.

Credit Cards. In completing a purchase on this Website, you enter your credit/debit card details in a securely encrypted form. We do not retain or store your credit card number, expiry date, or security code in any format, electronic or otherwise. Your credit card information is only used at the moment of purchase to authorize the charge with the credit card company.

Cookies. Cookies are tiny text files stored on your computer when you visit certain web pages. At we use cookies to remember useful information which allows certain functionality to work, such as shopping carts, prescriptions or registration and account log-in access.

To order products from, register as a customer, or to access your account, you need to have cookies enabled. If you don't wish to enable cookies, you'll still be able to browse the site and use it for research purposes.

We have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit to be used for marketing-purposes – in other words to show you different products and services based on what you appear to be interested in. If you would like to opt out, please go to the Network Advertising Initiative website (opens in a new window – please note we are not responsible for the content of external websites).

To make use of your computer, tablet or mobile device will need to accept cookies. We can only provide you with certain features by using cookies, for example, to place orders on our website it's necessary to use cookies to remember your shopping cart.

Please note that cookies can't harm your computer. We don't store personally identifiable information such as your name, address, or payment details in cookies we create; they simply hold the 'key' that, once you're signed in, is associated with this information. However, if you would prefer to restrict, block or delete cookies from, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.

Contests and Other Promotions. From time to time, we may offer contests or other promotions on our Website. If you enter one of these contests or promotions, you'll have to provide information about yourself (such as your name, address, telephone number and email address) so that we can contact you if you win. If you don't want us to collect the information requested in the registration form or to provide it to any of our affiliates, service providers and co-sponsor(s) as described above, please do not enter the contest or promotion.

Web Beacons. Our Website also may contain electronic images (called "single-pixel images" or "web beacons") that allow us and our Service Providers, and, where necessary, our advertisers to count users who have visited particular pages of this site or sites owned or operated by third parties, or to access certain cookies. We may use these tools and other technologies to recognize which pages users visit, and the links on which they click. These features may also be included in our email newsletters so that we can learn which messages have been opened and acted upon. We may also be able to verify your online purchases from us or from third-party sites that have agreed to share such information with us. We may use "clickstream" data collected using web beacons and cookies to help us tailor the content of promotional messages, including email messages, to the perceived interests of our users.

Browser Level Information and IP Addresses. Our web servers automatically collect limited information about your computer configuration or your mobile device when you visit our Website, including the type of browser software you use, the operating system you're running, the resolution of your computer monitor, the website that referred you, the type of device you're using, and your IP address. (Your IP address is a numerical address that is used by computers connected to the Internet to identify your computer so that data (such as the web pages you want to view) can be transmitted to you. We also use IP address information for systems administration and troubleshooting purposes. Your IP address does not tell us who you are.) We use this information to deliver our web pages to you upon request, to tailor our Website (including ads distributed through our Website) to the interests of our users, and to measure traffic within our Service.

Our use of your personal information

Your personal information will only be used for the purposes of processing your order; entering an Israel Optical promotion; providing you with information on products or services that you request from us or which we feel may interest you (where you have consented to be contacted for such purposes); or as stated in this Privacy Statement and/or at the point of collection of the data.

By ordering through the Website you are required to register for online ordering and to accept the Terms of Use. Please read the Terms of Use carefully.

You expressly consent to Israel Optical:

  • Processing data relating to your credit/debit card and order details to enable to fulfillment of your order
  • Processing your personal information so that Israel Optical can inform you about new eyecare related products and services
  • Processing your personal data to conduct research about your eye care and shopping habits
  • Using cookies and traffic data

If you do not register as a customer but wish to email Israel Optical through the website ( you will be providing us with personal information about yourself, including your email address, name and contact details. This may include medical information. We will only use such information for the purposes of providing a reply, reviewing any feedback or improving the Website.

If you are simply browsing our Website we will not collect any personal information which will identify you, however, we will collect information using cookies and/or traffic data which uses IP addresses or other numeric identifiers which analyze navigation and use of the Website.

Personal information collected will be retained by Israel Optical for as long as is reasonably necessary to provide products and services (including after sales service) to you.

Disclosure to third parties

We will not pass your personal information to anyone outside of Israel Optical, without your prior consent, except the following:

  • Third party service providers for the purpose of fulfilling your order;
  • In the event that Israel Optical sells or buys any business or assets, in which case we may disclose your personal information to the prospective buyer or seller;
  • Any agents or subcontractors that process data on our behalf;
  • Where we are otherwise legally required to do so (for example to the Tax Authority, any court of competent jurisdiction or any law enforcement agency with statutory authority).

Contest Co-Sponsors. If you enter any contest or other promotion that we make available through this Service, we may share the information you submit to us with the co-sponsor(s) of the contest or promotion. We will identify any co-sponsor(s) in the official rules for the promotion.

Children's Privacy

This Service is not directed at children under the age of 13, and we won't knowingly allow anyone under age 13 to register with the Service or to provide any other personally identifying information. If you're under 13, please do not provide us with any personally identifying information about yourself (such as your name, your email address or your phone number). If we become aware that we have collected any personally identifying information from a user under the age of 13, we will remove such information from our records as soon as possible.

Updating, accessing or removing personal information held by us

You can amend your personal details either by signing in to your Account (if you are a registered online customer) or by notifying

Marketing Material

We may use your personal information to contact you in relation to eyecare related products and services offered by Israel Optical.

You can opt out of receiving marketing communications from Israel Optical at anytime by notifying us in by e-mail at

Having opted in to receive email marketing material you will always be provided with an opportunity to opt out on every communication.


We are committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access and use. As effective as modern security practices are, no physical or electronic security system is entirely secure. We cannot guarantee the complete security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. Any transmission is at your own risk. In the event that there is an interception of your personal information or unauthorized access or use of our database, we will not be liable or responsible for any resulting misuse of your personal information.

We have no control over the contents of third party sites or resources which are linked to the Website and we accept no responsibility or liability for them or the privacy practices they use or for any loss or damage that may arise from your use of such websites or resources.

Updating our Privacy and Cookie Policy

We may update this Privacy Policy from time to time in our sole discretion and, in such event, we will post a message on our Website. By continuing to use the Website after we post notification of any such changes, you accept and agree to this Privacy

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9 David Yellin St. (map)
Tel: 02-573-4911

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Israel Tel: 02-573-4911

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